JAXXON officially opened the doors to its first flagship store on February 27th, 2026, at Victoria Gardens, marking a major milestone for the brand's growth beyond digital retail. The celebration brought together the JAXXON community for an afternoon of exclusive access, standout guest appearances, and a first look at the full JAXXON catalog in person.
A Lineup of Action Sports Icons
The grand opening drew a standout roster of athletes and celebrity guests spanning skateboarding, motocross, and mixed martial arts:
Ryan Sheckler, skateboarding icon and multi-time X Games medalist, joined the celebration alongside fellow pro skater Paul "P-Rod" Rodriguez, a street style influencer and one of the most decorated names in skateboarding history.
Supercross champion and motocross phenom Jett Lawrence brought the racing world to Victoria Gardens, joined by freestyle motocross stars Jeremy "Twitch" Stenberg, an FMX pioneer and X Games gold medalist, and Tyler Bereman, a top X Games competitor known for pushing the sport forward.
Representing the octagon, UFC light heavyweight contender Khalil Rountree Jr. and former UFC middleweight champion Luke Rockhold rounded out the guest list, giving fans a rare chance to meet champions from across multiple sports under one roof.
Meet and Greets, Autographs, and a Full Shopping Experience
Fans lined up throughout the day for meet and greets, signed autographs, and photos with the athletes, creating an energy that matched the significance of the milestone. Beyond the celebrity appearances, guests were able to shop JAXXON's entire catalog in person for the first time, browsing best sellers, men's chains, pendants, bracelets, and watches in a hands-on setting that online shopping can't replicate.
A Strong Turnout and a Growing Community
The response from the local community was immediate and enthusiastic, with strong turnout throughout the event and positive feedback that reinforced what JAXXON has built with its customers online. The flagship store at Victoria Gardens gives that community a permanent home to experience the brand in person, try on pieces, and connect directly with the JAXXON team.
The grand opening is just the beginning for JAXXON's flagship presence. Follow along for details on upcoming in store events, or shop the men's chains collection and current best sellers online while you plan your visit to Victoria Gardens.
